Monthly billing is the most common option in SaaS businesses. It provides customers with a predictable monthly expense; however, it can also lead to higher churn rates.
Annual billing can attract more high-value customers but also enables them to lock in at a discounted rate over a longer term which in turn reduces churn rate.
Trials promote stickiness by introducing a customer to features they may not have known they need. Trials can also make a purchase decision easier when the customer can experience the product before committing.
Freemium as an acquisition strategy will reduce the barrier of entry, especially if no credit card is required to sign up.
If a custom package is an possibility for your product, it should be shared on your pricing page.
Offering your plans in alternative currencies increases international reach.
Having FAQ on your pricing page reduces friction in the sales process
Quickly answer questions from potential customers by offering Live Chat on your pricing page.
Quotes and testimonials from prominent customers promotes social validation among buyers.
A descriptive title for your pricing page helps with SEO and audience understanding. A majority of pricing pages use the word "Pricing" in the page title.
A predictable URL for your pricing page will make discovery easier. Most customers will look to "/pricing" for information about your plans.
It’s important to maintain a balance between informing a buying decision and reducing noise so that necessary answers are discovered quickly.